To make the fitness space easier to navigate, Under Armour has developed an ecosystem of Connected Fitness apps to help athletes get better with holistic support – MapMyRun and MyFitnessPal help athletes track and analyze their fitness and nutrition activity. The hard part is navigating the wide range of “wellness” trends and diet fads and ultimately sticking to those personal goals. Should these acquisitions become a distraction, then Under Armour's core business could suffer.Last updated on October 25th, 2021 at 02:45 PMįor most, deciding to eat healthier and get in shape is easy. Presumably these acquisitions will all be tied together to UA Record, another fitness tracking platform, and grow on their own over time. What's smart about Plank's approach is that he's largely letting his acquisitions run as is without relocating them. "Don't forget to sell shirts and shoes," Plank reiterated. However, the company still has to sell a lot of apparel. The app frenzy revolves around big ideas and growth. Plank spoke of all the ideas he has on his whiteboard and how Under Armour is focused on growth. 300 engineers working on Under Armour's digital strategy.Three entrepreneurs who have led the connected fitness charge.That fact is huge since Under Armour has been trying to reach women to sell more apparel. 72 million women are registered on the Under Armour platform.57 percent of registered users are in the U.S.has downloaded an app in the Under Armour network. One out of every five people in the U.S.
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